Fundamentals of Sales

Available as an Online Course & Live Workshop

We teach you 12 attributes of a great salesperson, 6 principles of influence, the 2 types of knowledge salespeople need to have, 12 behaviors great salespeople engage in, and 10 specific tactics great salespeople use.

We include teaching on marketing, the sales process, the buying process, and how to write a proposal—and skills of intellectual resourcefulness, sound judgment, how to develop industry knowledge, the ability to drive innovation, ambassadorial skills, and perceptual acuity.

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Fundamentals of Sales

Fundamentals of Sales

Do you want to increase your sales? Do your salespeople understand their role, or are they just order-takers?

In this series, you will learn the attributes of a great salesperson, the principles of influence, sales knowledge, business knowledge, the behaviors of effective salespeople, and sales tactics.

This course is based on evidence, not pet theories or gimmicks, and is designed to increase the effectiveness of your sales team. Your business cannot succeed without sales, and you can’t afford to waste time chasing the latest trends. This series of courses delivers principles based on evidence culled from research and practical applications.

Check out the individual courses that make up the Fundamentals of Sales series: