Blue Ocean Strategy
Available as a Seminar
Blue ocean strategy draws on research and insights from a study of more than 150 new-market initiatives in more than 30 industries.
It’s important to realize that the business universe consists of two kinds of markets: red oceans and blue oceans. Red oceans represent all the industries and markets in existence today. Blue oceans, in contrast, are the unknown markets, where demand is created rather than fought over.