How to Find Your Customers’ Jobs to be Done

What is a “Job to be Done”?

This concept is based on the theory of disruption, an economic theory supported by research from Clayton M. Christensen. So how can a “Job to be Done” best be described?

“When you buy a quarter inch drill bit you aren’t actually buying a quarter inch drill bit – you’re buying a quarter inch hole.”

You see, the concept of a Job to be Done seeks to understand the motivation behind purchasing a service or offering. When you find that motivation, you can leverage it to increase profits and customer satisfaction. Our course was developed with this in mind. With an easy to understand format based on research, this course can help you find your customers’ Jobs to be Done.

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